NEA textual analysis

 Full textual analysis- Vogue

What vogue aims to do

Vogue aims to sell luxury and taste whilst positioning itself as the definitive voice on fashion, beauty, culture. The dual roles of being a commercial magazine and cultural leadership shapes every decision.

Cover composition

The vogue masthead is simple and iconic to look modern and classic. The position of the masthead whilst sometimes being partly covered by a model.

Main coverline: Vogue uses a main cover line usually being a line about the model featured on the front cover. Often placed along midline or lower third of the page and used to balance with masthead.

Selling lines: contains shorter promotional blurbs advertising the further contents of the magazine and used to create multiple entry points into the magazine for consumers.

Typography: clear typographic heirarchy of masthead at top, the main coverline is the largest text, selling lines smaller and alligned vertically to left or right to keep the image the centre of attention this allows the reader to scan quickly and also allows for recognisability and brand identity as well as communicating status and desireablility.

Photography and camerawork

framing and lensing; Vogue switches between close ups and full body wide shots of their models on the covers of their issues

Lighting and focus: uses a variation of high key, even lighting for beauty and clarity and dramatic low-key lighting for a moody effect.

Mise-en-scene

clothes are both worn and used as props to highlight their both collectable and wearable

for front cover when the model isnt against a basic coloured background or colour fading background to draw attention to them they are often placed on or around vintage objects and art.

location studio vs iconic landscape

Editing

The covers of Vogue are often the result of a collaboration of different editors and photographers. They refine copy, approve imagery where they consider brand, advertisemnets and appeal.

textual analysis- GQ

Typography: uses colours like gold, black, white with a mix of accent colours

Masthead most prominent, main cover line follows, then secondary lines and set out in a way to balance seriousness with flair

Photography: high end blending fashion and lifestyle type photos

when filming things for their website they use close ups to show intimate portraits, medium shots to show clothing and environmental shots to place the person in a environment.

lighting is clean and studio style based 

Mise-en-scene

costume: models usually wear high end mens wear like tailored suits and high end casual wear

Images also commonly include luxury items such as watches as well as modern and classic architecture

models pose confidently to take up as much space as possible to communicate control and prestige

Editing

layouts designed for readability and impact large images whilst also being mixed with large amounts of copy

Pacing set to keep reader engaged

editing ensures the articles are polished and accessable