Joseph Yarrow NEA

 Stranger Things Notes Flickering lights- sign of demogorgon Panning shot showing will pass fence symbolises he is almost trapped by it Barking dog horror sci-fi conventions Close up of Will's face with non-diegetic sound Winona Ryder first name seen in credits use of star power Slow panning scene of Hopper's messy house not horror or sci-fi First intro to Dr Brenner shows mistrust and mystery Flashing lights return with return to lab First intro to Eleven with dirty clothes and shaved head Benny misgenders Eleven showing how she is breaking gender stereotypes by having a shaved head Low shot shows power dynamic of Hopper and kids Contexts Historical- Police in 80's not as respected Hopper shown as dead beat Intertextuality Reference to X-men 134- Jean grey gains her powers Will runs to shed E.T reference Stephen King style font Zooming into font to show scene pulled from twilight zone Running to shed and preparing to fight Evil dead reference Theorists

https://josephyarrow1933.wixsite.com/my-site-2

  What works well Consistent style throughout website  Scrolling advert page Needs to improve Try adding some effects (e.g hovering button) Streamline font choices to give brand identity  Try change name of Rolex photo so it doesn't appear as random numbers (minor change)

 

Images for first draft  

For my rough cut magazines I focused on a streetwear fashion brand aesthetic with only one model for each issue. The images on these rough cuts were also not the highest quality as well as not matching the mise en scene of the reference magazines that i'm basing my final cut off of. When doing the final cut I re took all my photos swapping out the streetwear aesthetic for a more professional  outfits for my models and also adding more of a variety in models as well as adding pictures of high end items, places and art. I also changed the font to CINZEL to give a more expensive look. I added more stories to the front covers and a link to the website for my brand. I added more stories that fit the brief more effectively on the contents pages of my product and restructured the layout to match the layout of my style model GQ.

  For the website I created a Home page with a main section for top stories then 5 segments for fashion, features, shopping, lifestyle, trending. For each of these sections I got 3 images with stories to pair with them. I also have a segment for advertisements with an ad for my magazine issues as well as 2 ads one for Rolex and another for the new Samsung phone. I also added a second page called ICONS for membership buyers this includes my AV and info about my model in the AV as they are meant to be a famous actor who would be featuring on the next issue of my magazine and is meant to be a secret that he will be featuring and only the members get to know that they will be in the next issue. When gathering images for the magazine i also got images of 3 ethnicities to meet the brief of having 2 or more social groups.

I picked this imagery as a mood board as it is imagery from my style models that I am going to use to form the basis of how i wanted to take photos for the magazines i was producing. Basing my photos of the two main product in Conde Nast's product line was important as it made sure i was hitting the brief and hitting the market of high end luxury that I had to focus in on after my first draft was more street wear focused so that had to be changed in the final cut. For my magazine i focused on photoing two different social groups by diversifying the race of models in my magazines.

 Full textual analysis- Vogue What vogue aims to do Vogue aims to sell luxury and taste whilst positioning itself as the definitive voice on fashion, beauty, culture. The dual roles of being a commercial magazine and cultural leadership shapes every decision. Cover composition The vogue masthead is simple and iconic to look modern and classic. The position of the masthead whilst sometimes being partly covered by a model. Main coverline: Vogue uses a main cover line usually being a line about the model featured on the front cover. Often placed along midline or lower third of the page and used to balance with masthead. Selling lines: contains shorter promotional blurbs advertising the further contents of the magazine and used to create multiple entry points into the magazine for consumers. Typography: clear typographic heirarchy of masthead at top, the main coverline is the largest text, selling lines smaller and alligned vertically to left or right to keep the image the centre of at...

  What is Conde Nast Founded in 1909 Conde Nast is a global media company built on a legacy of high end journalism. Founded by Conde Montrose Nast, its first major title was vogue which was made into a luxury and high end magazine. Today Conde Nast operates in 30 markets worldwide producing content for print, online,video and audio. Its products now include as well as vogue GQ, Vanity Fair, Wired, Digest, Conde Nast Traveler, The New Yorker and many more. Style magazine genre research Style magazine genre blends fashion, design, lifestyle, and culture into one magazine as a central hub for finding out about content that is both visually rich and aspirational. The magazines are known for their professional clean style with polished layouts, striking photography and high production values. They are dominated by luxury brands advertising a elevated way of life to the audience where all that matters is style and excess. Many style magazines operate globally with localised editions as w...

  What is Conde Nast Founded in 1909 Conde Nast is a global media company built on a legacy of high end journalism. Founded by Conde Montrose Nast, its first major title was vogue which was made into a luxury and high end magazine. Today Conde Nast operates in 30 markets worldwide producing content for print, online,video and audio. Its products now include aswell as vogue GQ, Vanity Fair, Wired, Digest, Conde Nast Traveler, The New Yorker and many more. Style magazine genre research Style magazine genre blends fashion, design, lifestyle, and culture into one magazine as a central hub for finding out about content that is both visually rich and aspirational. The magazines are known for their professional clean style with polished layouts, striking photography and high production values. They are dominated by luxury brands advertising a elevated way of life to the audience where all that matters is style and excess. Many style magazines operate globally with localised editions as we...

 Originally I wrote in Statement of Intent that my magazine would be a streetwear magazine with the name EDGE. Since then I have realised it does not correctly fit the brief given so have changed the theme to fit a high end fashion brand called ICONIQUE that is similar to other Conde Nast brands such as VOGUE showing the styles reflecting a more well off and high class audience.