NEA checklist

 What is Conde Nast

Founded in 1909 Conde Nast is a global media company built on a legacy of high end journalism. Founded by Conde Montrose Nast, its first major title was vogue which was made into a luxury and high end magazine. Today Conde Nast operates in 30 markets worldwide producing content for print, online,video and audio. Its products now include aswell as vogue GQ, Vanity Fair, Wired, Digest, Conde Nast Traveler, The New Yorker and many more.

Style magazine genre research

Style magazine genre blends fashion, design, lifestyle, and culture into one magazine as a central hub for finding out about content that is both visually rich and aspirational. The magazines are known for their professional clean style with polished layouts, striking photography and high production values. They are dominated by luxury brands advertising a elevated way of life to the audience where all that matters is style and excess. Many style magazines operate globally with localised editions as well as the genre constantly evolving to maintain its influence as a cultural tastemaker.

Research for style magazine produced by Independent films

Visionaire is a New York based magazine published in 1991 by Cecilia Dean, James Kaliardos and Stephen Gan. The magazine is a fashion and art based magazine however it often intersects with the film genre.  It is a highly experimental magazine that is produced in limited quantities with wildly different formats through different issues. Each issue has its own theme and the brand brings different artists and designers in for each one to interpret the theme in their own way. Visionaire is also not a commercial style magazine in the same way something like Vogue would be but rather focusing on being a platform for creative dialogue.

Full textual analysis- Vogue

What vogue aims to do

Vogue aims to sell luxury and taste whilst positioning itself as the definitive voice on fashion, beauty, culture. The dual roles of being a commercial magazine and cultural leadership shapes every decision.

Cover composition

The vogue masthead is simple and iconic to look modern and classic. The position of the masthead whilst sometimes being partly covered by a model.

Main coverline: Vogue uses a main cover line usually being a line about the model featured on the front cover. Often placed along midline or lower third of the page and used to balance with masthead.

Selling lines: contains shorter promotional blurbs advertising the further contents of the magazine and used to create multiple entry points into the magazine for consumers.

Typography: clear typographic heirarchy of masthead at top, the main coverline is the largest text, selling lines smaller and alligned vertically to left or right to keep the image the centre of attention this allows the reader to scan quickly and also allows for recognisability and brand identity as well as communicating status and desireablility.

Photography and camerawork

framing and lensing; Vogue switches between close ups and full body wide shots of their models on the covers of their issues

Lighting and focus: uses a variation of high key, even lighting for beauty and clarity and dramatic low-key lighting for a moody effect.

Mise-en-scene

clothes are both worn and used as props to highlight their both collectable and wearable

for front cover when the model isnt against a basic coloured background or colour fading background to draw attention to them they are often placed on or around vintage objects and art.

location studio vs iconic landscape

Editing

The covers of Vogue are often the result of a collaboration of different editors and photographers. They refine copy, approve imagery where they consider brand, advertisemnets and appeal.

textual analysis- GQ

Typography: uses colours like gold, black, white with a mix of accent colours

Masthead most prominent, main cover line follows, then secondary lines and set out in a way to balance seriousness with flair

Photography: high end blending fashion and lifestyle type photos

when filming things for their website they use close ups to show intimate portraits, medium shots to show clothing and environmental shots to place the person in a environment.

lighting is clean and studio style based 

Mise-en-scene

costume: models usually wear high end mens wear like tailored suits and high end casual wear

Images also commonly include luxury items such as watches as well as modern and classic architecture

models pose confidently to take up as much space as possible to communicate control and prestige

Editing

layouts designed for readability and impact large images whilst also being mixed with large amounts of copy

Pacing set to keep reader engaged

editing ensures the articles are polished and accessable

Mood board

I picked this imagery as a mood board as it is imagery from my style models that I am going to use to form the basis of how i wanted to take photos for the magazines i was producing.

Basing my photos of the two main product in Conde Nast's product line was important as it made sure i was hitting the breif and hitting the market of high end luxury that I had to focus in on after my first draft was more street wear focused so that had to be changed in the final cut.

For my magazine i focused on photoing two different social groups by diversifying the race of models in my magazines.

My style magazine logo seen on website and video