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https://josephyarrow1933.wixsite.com/my-site-2

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NEA Conde Nast and style magazine research

  What is Conde Nast Founded in 1909 Conde Nast is a global media company built on a legacy of high end journalism. Founded by Conde Montrose Nast, its first major title was vogue which was made into a luxury and high end magazine. Today Conde Nast operates in 30 markets worldwide producing content for print, online,video and audio. Its products now include as well as vogue GQ, Vanity Fair, Wired, Digest, Conde Nast Traveler, The New Yorker and many more. Style magazine genre research Style magazine genre blends fashion, design, lifestyle, and culture into one magazine as a central hub for finding out about content that is both visually rich and aspirational. The magazines are known for their professional clean style with polished layouts, striking photography and high production values. They are dominated by luxury brands advertising a elevated way of life to the audience where all that matters is style and excess. Many style magazines operate globally with localised editions as w...
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NEA mood board

Image
I picked this imagery as a mood board as it is imagery from my style models that I am going to use to form the basis of how i wanted to take photos for the magazines i was producing. Basing my photos of the two main product in Conde Nast's product line was important as it made sure i was hitting the brief and hitting the market of high end luxury that I had to focus in on after my first draft was more street wear focused so that had to be changed in the final cut. For my magazine i focused on photoing two different social groups by diversifying the race of models in my magazines.
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NEA textual analysis

 Full textual analysis- Vogue What vogue aims to do Vogue aims to sell luxury and taste whilst positioning itself as the definitive voice on fashion, beauty, culture. The dual roles of being a commercial magazine and cultural leadership shapes every decision. Cover composition The vogue masthead is simple and iconic to look modern and classic. The position of the masthead whilst sometimes being partly covered by a model. Main coverline: Vogue uses a main cover line usually being a line about the model featured on the front cover. Often placed along midline or lower third of the page and used to balance with masthead. Selling lines: contains shorter promotional blurbs advertising the further contents of the magazine and used to create multiple entry points into the magazine for consumers. Typography: clear typographic heirarchy of masthead at top, the main coverline is the largest text, selling lines smaller and alligned vertically to left or right to keep the image the centre of at...
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